Abby Walker
Director of Production & Creative Media Strategist
Leading media production at every level: high impact digital content and live streaming on a variety of platforms.
Demo Reels
Recent Projects
About Me
I am a Creative Media Strategist with 8 years of experience specializing in creative media, including videography, photography, graphic design, social media, and broadcasting. Since 2018, I have served as the Director of Production & Media Specialist at the University of Tennessee at Chattanooga Athletics. In this role, I plan and execute digital media to promote the 14 NCAA Div. I teams and manage a broadcast crew.
My work involves developing a creative vision and executing it through video, photos, and graphics. I analyze audience trends to strategically plan social media content and amplify the stories of student-athletes by providing exclusive content throughout their seasons.
A 2018 graduate of the University of Tennessee at Chattanooga, I hold a Bachelor of Arts in Mass Communication and was the recipient of the Communications Department's 2018 Student Service Award and the 2024 Athletics "Behind the Scenes Staff Member of the Year" award. My experience also includes leading over 600 professional streaming events on ESPN+.
Director of Production & Media Specialist
University of Tennessee at Chattanooga Athletics, 2018 to presentBroadcast videography and production
Southern Conference, 2018 to 2026Replay operation
NCAA Division II Softball National Championship live stream, 2025Photography for local businesses
Blockley Dental, LaBella Jewels Salon and Notre Dame High School, 2025 to 2026In-venue directing and camera operation
Chattanooga Lookouts, 2018
B.A. in Mass Communication
University of Tennessee at Chattanooga, 2018